A look inside Disney's new paper sourcing and use policy
By ECOTRADE on 11/13/2012 08:07:53
Disney, one of the world's largest media companies, made a big announcement today that can help the company move in a more sustainable direction when it comes to paper sourcing and use. This is a positive step toward environmental leadership by a company whose name is familiar to people around the globe.
According to the policy, Disney will minimize paper consumption in its day-to-day operations and increase the recovery of used paper and packaging for recycling. In terms of paper purchasing, the policy addresses most of the themes covered in WRI's Sustainable Wood and Paper Procurement Guide. Disney commits to maximize the use of recycled fiber, maximize the use of paper made from wood sourced from sustainably managed forests (as certified by the Forest Stewardship Council or an equivalent forest certification scheme), and maximize the use of paper products processed without chlorine or chlorine compounds. Disney will also eliminate the use of paper made from “unwanted” raw materials including:
* illegally-harvested wood;
* wood from high conservation value areas that are being degraded by poor land use practices;
* wood harvested in violation of internationally accepted instruments and treaties that protect the rights of indigenous or
* wood from areas that have been converted after November 1994 from natural forests to forest plantations or other land uses; and
* wood from plantations using genetically modified trees.
Of course, it will be important for Disney to follow-through on its guidelines and put policies into action to ensure that it follows a sustainable path with its sourcing and use of paper. (Read more about Disney's new policy on Marc Gunther's blog).
source : Environmental-expoer.com